MARKETING ANALYSIS OF MEDICAL TOURISM IN INDIA

  • Parikshat Singh Manhas Director, School of Hospitality & Tourism Management (SHTM), Professor, The Business School (TBS), Associate Dean, University of Jammu, J&K, (India)
  • Ramjit - Department of Tourism Studies central university of kashmir

Keywords:

Marketing Analysis, Medical Tourism, Strategy, India

Abstract

The aim of the present research is to carry out the marketing analysis and to determine the potential of the medical tourism, to identify the various challenges to the medical tourism in India and to suggest and recommend the marketing strategies to develop the India as the medical tourism destination. The research is primarily based on the secondary sources by searching the various potential academic journals and reports potential articles, with medical tourism in the title, were assessed using EBSCO, UGC-Inflabanet, Google Search, and online library. The SWOT analysis, which really can be a backbone for the policy making helping in implementing the same in order to make India as a medical segment in the Indian Medical Tourism Industry.

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Author Biographies

Parikshat Singh Manhas, Director, School of Hospitality & Tourism Management (SHTM), Professor, The Business School (TBS), Associate Dean, University of Jammu, J&K, (India)
Director, School of Hospitality & Tourism Management (SHTM),
Professor, The Business School (TBS),
Associate Dean, University of Jammu, J&K, (India)
Ramjit -, Department of Tourism Studies central university of kashmir

Department of Tourism Studies,Central University of Kashmir

Assistant professor

References

Published
2015-06-30
How to Cite
Manhas, P. S., & -, R. (2015). MARKETING ANALYSIS OF MEDICAL TOURISM IN INDIA. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 5(1), 1-39. https://doi.org/10.33776/et.v5i1.2619
Section
RESEARCH PAPERS