LUXURY HOSPITALITY SERVICE ADOPTION AMONGST INDIAN MILLENNIAL: AN ANALYTICAL APPROACH

Sudhanshu Gupta; Pavinder Kour

doi:10.33776/et.v11i2.5080

LUXURY HOSPITALITY SERVICE ADOPTION AMONGST INDIAN MILLENNIAL: AN ANALYTICAL APPROACH

Sudhanshu Gupta Grading/Marketing Officer J&K Directorate of Horticulture Planning & Marketing, Jammu (Jammu & Kashmir), India https://orcid.org/0000-0003-2366-1971
Pavinder Kour Assistant Professor School of Hotel Management and Tourism Lovely Professional University, Phagwara, Jalandhar (Punjab), India Email: kourparvinder123@gmail.com https://orcid.org/0000-0002-1284-744X

DOI: https://doi.org/10.33776/et.v11i2.5080

Keywords:

Behavioral Intentions, Experiential values, Luxury hospitality Service, Millennial

Abstract

Understanding the Indian millennial travelers is vital in providing insights into their behavior while presenting additional challenges to successfully targeting different demographic cohorts for luxury products and services. The present study investigates the factors that define the value perceptions and attitude of Millennials towards luxury service consumption in India. The findings revealed social value as an important factor that influences the attitude of millennial consumers towards purchasing luxury tourism services. Along with providing a theoretical model for behavior, the study provides insights into measuring tourist value preferences by utilizing empirical data within luxury tourism contexts and suggests the tourism and hospitality business practitioners to make innovations in product, service management, and marketing to draw the attention of such a potential segment. Moreover, this study augments the existing knowledge of luxury value and travel patterns of emerging and potential consumers while developing a theoretical model to validate and analyze the luxury service consumption amongst them.

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References

Published

2021-12-06

How to Cite

Gupta, S., & Kour, P. (2021). LUXURY HOSPITALITY SERVICE ADOPTION AMONGST INDIAN MILLENNIAL: AN ANALYTICAL APPROACH. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 11(2), 360-389. https://doi.org/10.33776/et.v11i2.5080

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Issue

Vol. 11 No. 2 (2021): July-December

Section

RESEARCH PAPERS

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