THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA

  • Wan Ab Aziz Wan Daud Universiti Malaysia Kelantan
  • Mohammad Taufiq Abdul Ghani Universiti Pendidikan Sultan Idris https://orcid.org/0000-0003-3552-8828
  • Ahmad Zaki Amiruddin Universiti Malaysia Kelantan
  • Kamarulzaman Abdul Ghani Universiti Malaysia Kelantan
  • Ahmad Abdul Rahman Universiti Malaysia Kelantan
DOI: https://doi.org/10.33776/et.v11i1.5090

Keywords:

Tourism, Destination, Arab, Fuzzy Delphi, Usability

Abstract

Globalisation and the rapid growth of technologies call for ease and automation in different aspects, including in tourism. Tourism is an important sector in Malaysia as it generates income for the country. In recent years, Malaysia has seen a surge in the arrival of high-spending Arab tourists. This reflects the need to provide a tool, specifically a tourism mobile application in the Arabic language, that could help ease their journey in Malaysia. Thus, this study aims to determine the usability of the i-Suyyah mobile application for Arab tourists in Malaysia. The data obtained were analysed using the Fuzzy Delphi method, and twelve experts were selected to analyse the fuzziness consensus. It was found that the i-Suyyah mobile application recorded a high percentage of expert consensus, specifically on its usability. All usability items have reached unity with the threshold value of d 0.2, and the percentage of consensus among the expert group is more than 83%.

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Published
2021-06-10
How to Cite
Wan Daud, W. A. A., Abdul Ghani, M. T., Amiruddin, A. Z., Abdul Ghani, K., & Abdul Rahman, A. (2021). THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 11(1), 263-286. https://doi.org/10.33776/et.v11i1.5090
Issue
Vol. 11 No. 1 (2021): January-June
Section
RESEARCH PAPERS
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