TRAVELLING AND DISCOVERING NEW DESTINATIONS AFTER THE COVID-19’S LOCKDOWN: THE ROLE OF ROUTINES AND HABITS

  • Ana Pinto Borges ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET - FCVC), Portugal https://orcid.org/0000-0002-4942-079X
  • António Lopes De Almeida ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET - FCVC)
  • Elvira Vieira ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET - FCVC), Portugal, IPVC- Polytechnic Institute of Viana do Castelo and UNIAG - Applied Management Research Unit
  • Matheus Beluccio ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET - FCVC)
DOI: https://doi.org/10.33776/et.v12i1.5345

Keywords:

COVID-19, tourism and development, destination management, tourist behaviour, policy

Abstract

The paper identifies the level of importance determined by the consumer as far as traveling and discovering new destinations are concerned, after the lockdown caused by the health crisis triggered by the coronavirus pandemic. A sample of 445 respondents is used, and an ordered logit econometric model is applied to estimate the importance level of travelling and enjoying a new destination considering the respondents’ sociodemographic characteristics and the level of importance attributed to meeting new people, visiting their families, going back to work, meeting their friends, eating out in a restaurant and attending musical and other cultural events. The main conclusions are related to consumers who believe it is very important to travel for specific reasons, such as meeting new people and friends or visiting their families, eating out in a restaurant or attending musical or other cultural events. Family and friends play an important role, considering that to visit them is seen as a priority. This study provides a relevant assessment regarding the priorities defined by the consumers in the scope of the discovery of new destinations, thus providing inputs to the different stakeholders involved in the definition of strategies for the promotion of tourism destinations.

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Published
2022-06-06
How to Cite
Borges, A. P., De Almeida, A. L., Vieira, E., & Beluccio, M. (2022). TRAVELLING AND DISCOVERING NEW DESTINATIONS AFTER THE COVID-19’S LOCKDOWN: THE ROLE OF ROUTINES AND HABITS. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 12(1), 70-93. https://doi.org/10.33776/et.v12i1.5345
Issue
Vol. 12 No. 1 (2022): January-June
Section
RESEARCH PAPERS
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