THE CONNECTION BETWEEN COMPETITIVENESS AND SUSTAINABILITY IN TOURISM DESTINATIONS: EXAMINING THE HARD, SOFT, AND MODERATING EFFECTS OF KNOWLEDGE SHARING

  • Chee Hua Chin University College of Technology Sarawak http://orcid.org/0000-0001-7807-0496
  • May Chiun Lo Universiti Malaysia Sarawak
  • Poh Ming Winnie Wong University College of Technology Sarawak
DOI: https://doi.org/10.33776/et.v12i1.5524

Keywords:

tourism destination competitiveness, sustainable management, PLS-SEM, Malaysia, knowledge sharing

Abstract

This paper aims to assess the impact of hard and soft measures on the competitiveness of tourism destinations. Additionally, this article examines the impact of tourism destination competitiveness on rural tourism sustainability management. Following that, knowledge sharing is used as a moderator variable to demonstrate its moderating effect on the relationship between tourism destination competitiveness and rural tourism sustainability. A total of 390 respondents, including both domestic and international tourists, who visited the six rural tourism destinations in Sarawak, Malaysia, voluntarily participated in this study. A PLS-SEM approach was used to evaluate the developed model, and WarpPLS software was used to perform the PLS estimate and hypotheses testing. The empirical findings indicated that destination appeal, tourism infrastructure, and service quality all have a significant and positive effect on the competitiveness of tourism destinations. Additionally, it was discovered that tourism destination competitiveness has a positive and significant effect on the sustainable management of rural tourism destinations.  

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Author Biographies

Chee Hua Chin, University College of Technology Sarawak

Chee Hua has expertise in the area of Management and Marketing, specifically Business Tourism. His research interests are rural tourism destination competitiveness, sustainability, destination marketing and management, digital marketing, and ecommerce. To date, he produced a total of 25 Publications, which consists of 19 Journal Articles that cover topics of Tourism Management and Tourism Marketing in local and international journals inclusive of 3 High Impact Journals. His up-to-date Google Scholar Citation is 409 with H-index 9. His SCOPUS H-index is 5.

May Chiun Lo, Universiti Malaysia Sarawak

May Chiun has expertise in the area of Management and Finance, specifically in Organizational Behavior, Strategic Management, and Financial Management. To date, she produced a total of 268 Publications, which consists of 119 Journal Articles that cover topics of Organizational Behavior, Operation Management, Finance, Strategic Management and Business Tourism in local and international journals inclusive of 12 High Impact Journals. Her up-to-date Google Scholar Citation is 3,865 with H-index 30. Her SCOPUS H-index is 10.

Poh Ming Winnie Wong, University College of Technology Sarawak

Winnie has expertise in the area of Marketing and Economics. To date, she produced a total of 24 Publications, which consists of 20 Journal Articles that cover topics of Marketing, Management and Business Tourism in local and international journals inclusive of 2 High Impact Journals. Her up-to-date Google Scholar Citation is 366 with H-index 8. Her SCOPUS H-index is 2.

References

See the reference list in the article.

Published
2022-06-06
How to Cite
Chin, C. H., Lo, M. C., & Winnie Wong, P. M. (2022). THE CONNECTION BETWEEN COMPETITIVENESS AND SUSTAINABILITY IN TOURISM DESTINATIONS: EXAMINING THE HARD, SOFT, AND MODERATING EFFECTS OF KNOWLEDGE SHARING. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 12(1), 1-32. https://doi.org/10.33776/et.v12i1.5524
Issue
Vol. 12 No. 1 (2022): January-June
Section
RESEARCH PAPERS
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