© 2015 Springer International Publishing Switzerland.In this paper we present a multi-agent platform designed to support p2p auctions on agricultural products. Experiments show that it could be feasible to integrate a platform, which is de-centralized by nature, into the current socioeconomic environment. The reason is that this market is managed by hard-centralized ecosystem, and experiments with our system show a significant reduction in marketing margins for the benefit of consumers and producers.