Smith, W.W., Fralinger, E. and Litvin, S.W. 2011. SEGMENTING THE U.S.A. NON-TRAVEL MARKET. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL. 1, 2 (Dec. 2011), 137-151. DOI:https://doi.org/10.33776/et.v1i2.1022.