Jimura, T. Destination Brands: Managing Place Reputation 3rd edition, by Nigel Morgan, Annette Pritchard and Roger Pride (eds.), 2011, Oxford, UK, Butterworth-Heinemann. ISBN 978-0-08-096930-5, $34.99 (Paperback), 370 pp. 58 illustrations. ENLIGHTENING TOURISM 1, 1, 174-176.