Wine tourism and COVID-19: impacts and responses from the perspective of wine route’s wineries
Keywords:
wine tourism, online tastings, COVID-19, wine route, Serranía de Ronda
Abstract
Wine tourism is a subsector of gastronomic tourism that, according to the World Tourism Organisation, has been increasingly in demand among visitors worldwide. The Serranía de Ronda has an outstanding wine-growing tradition, but the region has had to deal with one of the most significant challenges in recent times: the coronavirus disease-19 pandemic. This study analyzed the crisis’s impacts on wine tourism along the Ronda and Malaga Wine Route, winemakers’ perceptions of these effects, and how wineries reacted. Exploratory mixed-methods research was carried out using a combination of primary and secondary sources. The results were compared to other studies that have also sought to analyse wineries’ recovery strategies associated with the pandemic. The findings have practical implications that can help wine tourism providers improve their resilience during future pandemics.
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References
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Ballesteros-Bejarano, J., González-Calzadilla, A. C., Ramón-Jerónimo, J. M., & Flórez-López, R. (2022). Impact of COVID-19 on the Internationalisation of the Spanish Agri-Food Sector. Foods, 11(7). https://doi.org/10.3390/foods11070938
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Bortoló, G. M., & Forné, F. F. (2016). El turismo gastronómico, rutas turísticas y productos locales: el caso del vino y el queso en Cataluña. Geographicalia, 68(68), 25–47. https://doi.org/10.26754/OJS_GEOPH/GEOPH.2016681580
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Charters, S., & Ali-Knight, J. (2002). Who is the wine tourist? Tourism Management, 23(3), 311–319. https://doi.org/10.1016/S0261-5177(01)00079-6
Clavijo-Rodríguez, A. (2010). Estudio ecológico de Saccharomyces en la Serranía de Ronda (Malága). Comportamiento enológico de cepas de Saccharomyces autóctonas. Universidad de Sevilla.
Cloutier, L. M., Renard, L., & Arcand, S. (2019). Collective Economic Conceptualization of Cider and Wine Routes by Stakeholders. Journal of Wine Economics, 14(4), 383–391. https://doi.org/10.1017/JWE.2019.27
Comisión Europea, D. G. de M. I. (2022). Itinerario de transición para el turismo . https://op.europa.eu/es/publication-detail/-/publication/404a8144-8892-11ec-8c40-01aa75ed71a1
Cró, S., & Martins, A. M. (2017). Structural breaks in international tourism demand: Are they caused by crises or disasters? Tourism Management, 63, 3–9. https://doi.org/10.1016/j.tourman.2017.05.009
De Jesús-Contreras, D., Thomé-Ortiz, H., & Medina, F. X. (2020). Enoturismo y promoción del territorio. Análisis comparativo entre el nuevo y el viejo mundo del vino. Pasos, 18(3), 457–471. https://doi.org/https://doi.org/10.25145/j.pasos.2020.18.032
Duro, J. A., Perez-Laborda, A., Turrion-Prats, J., & Fernández-Fernández, M. (2021). Covid-19 and tourism vulnerability. Tourism Management Perspectives, 38, 100819. https://doi.org/10.1016/J.TMP.2021.100819
Elías Pastor, L. v. (2006). El turismo del vino. Otra experiencia de Ocio.
Faulkner, B. (2001). Towards a framework for tourism disaster management. Tourism Management, 22(2). https://doi.org/10.1016/S0261-5177(00)00048-0
Garibaldi, R. (2021). The impact of COVID-19 on wine tourism.
Garibaldi, R., & Pozzi, A. (2020). Gastronomy tourism and COVID-19. Technologies for overcoming current restrictions. In F. Burini (Ed.), Tourism Facing a Pandemic: From Crisis To Recovery (pp. 45–53). Bergamo: Università degli Studi di Bergamo. https://doi.org/10.6092/978-88-97253-04-4
Gergaud, O., Livat, F., & Song, H. (2018). Terrorism and Wine Tourism: The Case of Museum Attendance. Journal of Wine Economics, 13(4), 375–383. https://doi.org/10.1017/JWE.2018.41
Getz, D., & Brown, G. (2006). Benchmarking wine tourism development. International Journal of Wine Marketing, 18(2), 78–97. https://doi.org/10.1108/09547540610681077
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 1–20. https://doi.org/10.1080/09669582.2020.1758708
Hall, C. M., & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review, 42(4), 445–465.
Hall, C. M., & Mitchell, R. D. (2002). The tourist terroir of New Zealand wine: the importance of region in the wine tourism experience. In Food and environment : geographies of taste (pp. 69–91). Società Geografica Italiana.
Instituto para la Calidad Turística Española. (2020). Medidas para la reducción del contagio por el coronavirus SARS-CoV-2. Visitas a bodegas y otras instalaciones, lugares culturales, históricos y naturales. Directrices y recomendaciones.
Kastenholz, E., Cunha, D., Cunha, C., Barroco, C., Pereira, A., CArneiro, M. J., & Lane, B. (2022). COVID-19, wine routes, crisis management and resilience amongst rural wine tourism businesses. Advances in Hospitality and Tourism Research (AHTR), 9100, 1–26. https://doi.org/10.30519/ahtr.929800
Kumar Dixit, S. (2021). The Routledge handbook of gastronomic tourism. Routledge.
Leal Londoño, M. P. (2013). Turismo gastronómico y desarrollo local en Cataluña: El abastecimiento y comercialización de los productos alimenticios. www.tdx.cat
López Sánchez, J. A. (2010). Posibilidades de desarrollo del enoturismo en la denominación de origen Jerez-Xerry-Sherry y Manzanilla de Sanlúcar de Barrameda y Vinagre de Jerez. Boletín de La Asociación de Geógrafos Españoles, 21–41.
López-Guzmán, T., Rodríguez García, J., & Vieira Rodríguez, Á. (2013). Revisión de la literatura científica sobre enoturismo en España. Cuadernos de Turismo, 32, 171–188.
Ma, N. L., Peng, W., Soon, C. F., Noor Hassim, M. F., Misbah, S., Rahmat, Z., Yong, W. T. L., & Sonne, C. (2021). Covid-19 pandemic in the lens of food safety and security. Environmental Research, 193. https://doi.org/10.1016/j.envres.2020.110405
Mair, J., Ritchie, B. W., & Walters, G. (2016). Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review. Current Issues in Tourism, 19(1), 1–26. https://doi.org/10.1080/13683500.2014.932758
Marcos Collantes, R. M., & Arnandis i Agramunt, R. (2014). El turismo enológico como articulador del territorio: La ruta del vino Utiel - Requena. Cuadernos de Geografía, 94, 79–94.
Marques, C. P., Guedes, A., & Bento, R. (2022). Rural tourism recovery between two COVID-19 waves: the case of Portugal. Current Issues in Tourism, 25(6), 857–863. https://doi.org/10.1080/13683500.2021.1910216
McKercher, B., & Chon, K. (2004). The over-reaction to SARS and the collapse of Asian tourism. Annals of Tourism Research, 31(3). https://doi.org/10.1016/j.annals.2003.11.002
McKercher, B., & Prideaux, B. (2020). Tourism, theories, concepts and models. Goodfellow Publishers. https://doi.org/10.23912/9781911635352-4280.
Medina, F. X., Serrano, D., & Tresserras, J. (2011). Turismo del vino: análisis de casos internacionales. In PASOS. Revista de Turismo y Patrimonio Cultural (Issue 4). Ed. UOC.
Mitchell, R., & Hall, C. M. (2006). Wine Tourism Research: The State of Play. Tourism Review International, 9(4), 307–332. https://doi.org/10.3727/154427206776330535
Mohajan, H. K. (2018). Qualitative Research Methodology in Social Sciences and Related Subjects. Journal of Economic Development, Environment and People, 7(1), 23–48.
Nieto Gonzalez, B. (2010). Turismo asociado al vino en la Serranía de Ronda. Caracterización de la oferta y la demanda.
Niklas, B., Guedes, A., Back, R. M., Rebelo, J., & Laurie, V. F. (2022). How resilient are wine tourism destinations to health-related security threats? A winery perspective. Journal of Destination Marketing & Management, 24, 100707. https://doi.org/10.1016/J.JDMM.2022.100707
Okumus, F., Altinay, M., & Arasli, H. (2005). The impact of Turkey’s economic crisis of February 2001 on the tourism industry in Northern Cyprus. Tourism Management, 26(1). https://doi.org/10.1016/j.tourman.2003.08.013
Orden Reyes, C. de la. (2012). La satisfacción del turista cultural enológico: causas y efectos. Universidad de Huelva.
Osti, L., & Nava, C. R. (2020). LOYAL: TO WHAT EXTENT? A shift in destination preference due to the COVID-19 pandemic. Annals of Tourism Research Empirical Insights, 1(1), 100004. https://doi.org/10.1016/J.ANNALE.2020.100004
Palomo Ortega, G., Navarro Jurado, E., Cerezo Medina, A., & Torres Bernier, E. (2020). Turismo poscoronavirus: ¿una oportunidad para el Poscrecimiento? In M. Simancas Cruz, R. Hernández Martín, & N. Padrón Fumero (Eds.), Turismo pos-COVID-19. Reflexiones, retos y oportunidades (pp. 161–174). Cátedra de Turismo CajaCanarias-Ashotel. https://doi.org/https://doi.org/10.25145/b.Turismopos-COVID-19.2020
Plzáková, L., & Smeral, E. (2022). Impact of the COVID-19 crisis on European tourism. Tourism Economics, 28(1), 91–109. https://doi.org/10.1177/13548166211031113
Ritchie, B. W. (2004). Chaos, crises and disasters: A strategic approach to crisis management in the tourism industry. Tourism Management, 25(6), 669–683. https://doi.org/10.1016/j.tourman.2003.09.004
Ritchie, B. W., & Jiang, Y. (2019). A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management. Annals of Tourism Research, 79. https://doi.org/10.1016/j.annals.2019.102812
Romagosa, F. (2020). The COVID-19 crisis: Opportunities for sustainable and proximity tourism. Tourism Geographies, 22(3), 690–694. https://doi.org/10.1080/14616688.2020.1763447
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Published
2023-11-12
How to Cite
Cerezo-Medina, A., Peláez-Verdet, A., Gaspar-González, A. I., & Martin-Rojo, I. C. (2023). Wine tourism and COVID-19: impacts and responses from the perspective of wine route’s wineries. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 13(2), 35-63. https://doi.org/10.33776/et.v13i2.7707
Section
RESEARCH PAPERS
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