CHOICE OF ENTRY MODE INTO THE INTERNATIONALISATION PROCESS BY DOMINANT SPANISH HOTEL CHAINS
Keywords:
Internationalisation, Hotel Chains, Entry Mode, Partial Least Square
Abstract
This paper focuses on the development of an explicative model regarding the entry mode into a new market as chosen by Spanish hotel chains. Two types of variables have been analysed: some which refer specifically to the destination country, including its potential and cultural distance and others which depend on the company itself, such as its financial situation, the experience gained previously in the country or the company’s degree of internationalisation. Several hypotheses have been put forward and empirically tested using secondary data.
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References
Published
2018-12-22
How to Cite
García de Soto Camacho, E., & Álvarez Torrescusa, M. (2018). CHOICE OF ENTRY MODE INTO THE INTERNATIONALISATION PROCESS BY DOMINANT SPANISH HOTEL CHAINS. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 8(2), 128-157. https://doi.org/10.33776/et.v8i2.3455
Section
RESEARCH PAPERS
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